SMM promotion case study Service №1

What was done within the SMM packaging

Project objective

The service center's website needed to look professional, clear, and compelling. In the appliance repair niche, it's crucial to quickly convey to users the company's services, why they can trust it, and how to submit a request. Therefore, the task wasn't focused on a single area, but rather comprehensive—creating a comprehensive visual and content foundation for further promotion.

What was done

• a logo for the page was developed
• The profile design was created from scratch
• Covers and Highlights structure prepared
• banners and visual elements of the profile were created
• An image template for posts has been developed
• A content plan has been compiled to suit the service center's theme.
• relevant hashtags have been selected
• visual positioning of the profile has been established

Instagram and Facebook design

Instagram

A complete profile package: avatar, description, service structure, Highlights, visual style, and content presentation logic.

Facebook

A business page was created and designed: banner, description of services, visual style, and preparation for the advertising launch.

What was implemented in the packaging

Key profile improvements

• The page began to look like a full-fledged brand profile, and not just a company account
• a clear positioning of services has emerged
• It's now easier to navigate your profile using Highlights
• The visual presentation increased trust in the service
• a basis for further SMM promotion and advertising has emerged

Result

The "Service #1" case study demonstrates how a well-designed Instagram profile can become a powerful platform for a business. By creating a brand-new visual system, content logic, and service delivery structure from scratch, the project gained a solid foundation for further growth and promotion.