SEO case study for the SVS-Service service station website

SVS-Service is a specialized service station that repairs buses and trucks of the Isuzu, Ataman, Bogdan and Hyundai brands.

The project's scope is quite narrow, as the company does not repair all types of trucks, but only certain models of buses and commercial vehicles.

Project Features

• a narrow niche - repair of specific bus models
• limited number of search queries
• The site was created on the OpenCart platform.
• the main type of site is services

The OpenCart platform was originally designed primarily for online stores, so when creating a service website, it was necessary to adapt the structure and properly build the page architecture.

Later, an online spare parts store was also added to the site, which complemented the project's structure.

Project start

The site was built practically from scratch . At the time of SEO promotion:

• search traffic was virtually nonexistent
• the semantic core was not collected
• the site structure required development
• search visibility was minimal

Basic SEO work

Website structure development

• building a site tree
• creating a structure for service pages
• creation of landing pages
• URL structure optimization

Semantic core

• collection of keywords
• semantic clustering
• distribution of keywords across pages
• formation of the structure of landing pages

SEO optimization

• metadata optimization
• content optimization
• improving page structure
• working with website indexing

First month of promotion

Google Search Console data at the beginning of website promotion

• 4 clicks
• 239 views
• CTR — 1.7%
• average position - 23.8

Intermediate growth of the project

• 2.48 thousand clicks
• 165 thousand impressions
• average position - 15.4

Promotion result

• 9.66 thousand clicks
• 495 thousand impressions
• CTR — 2%
• average position - 18.4

Result

Despite the narrow niche and limited number of search queries, SEO promotion has significantly increased the site's visibility in search engines.

• Growing search traffic from scratch
• increasing website impressions in search results
• expansion of the semantic core
• formation of a complete website structure

The SVS-Service project is an example of how, even in a narrow niche and with a small number of search queries, it is possible to achieve sustainable growth in organic traffic thanks to the right SEO strategy.