SEO case study for the Androprice online electronics store

Androprice is a large e-commerce site selling electronics. The store's main products include smartphones (new and used), as well as tablets, headphones, accessories, and other electronic devices.

The main goal of SEO promotion was to increase organic traffic, improve the site's visibility in search engines, and increase online store sales.

Initial data of the project

• Main categories: smartphones, used phones, tablets, headphones
• organic traffic - about 150-400 visitors per day
• minimum link mass
• limited visibility of the site in search results

At the time of launch, the site had limited SEO optimization and required a comprehensive approach to promotion.

Main SEO promotion works

Semantic core and structure

• expansion of the semantic core
• optimization of smartphone categories
• Optimization of used phone pages
• Tablet and accessory page optimization
• expansion of the site structure

Technical SEO optimization

• metadata optimization
• correction of technical errors
• improving the internal link structure
• speeding up page loading

Working with link mass

At the start of the promotion, the site had a minimal number of links. A strategy was developed to gradually increase the link mass.

• building links from thematic sites
• formation of a natural anchor list
• increasing the number of donor domains

Promotion results

After just the first month of SEO promotion, the site's traffic increased significantly.

• starting traffic - 150-400 visitors per day
• in a month - about 850 visitors per day
• peak figure - 5570 users per day
• stable traffic - 2500-3500 users per day

Thus, the organic traffic of the online store increased tenfold.

Growth in the first 3 months

Within the first three months of promotion, the site showed steady growth in organic performance. According to Google Search Console, the project received 118,000 clicks and 2.03 million impressions , with an average CTR of 5.8% .

The graph shows a steady increase in organic traffic and search visibility. This confirms that the SEO work yielded immediate results and laid the foundation for the project's further growth.

The dynamics of growth of clicks and impressions on the website during the first 3 months of promotion

Increased website visibility

Increased website impressions and clicks in Google search engine

Link building from scratch

Comparing link mass with competitors at the beginning of work

Website SEO indicators

Key SEO metrics

Result

Comprehensive SEO promotion for the Androprice online store significantly increased organic traffic and boosted the site's search engine visibility.

• Traffic increased tenfold (from 150 visitors per day to 5,570)
• significant increase in link mass
• improving the website's SEO performance
• increasing the visibility of the online store on Google

Thanks to a comprehensive SEO strategy, the online store received a stable flow of organic traffic and strengthened its search rankings.