SEO Case Study: Bella Verde Waxing Kit

Bella Verde is an English-language eCommerce website specializing in products for hair removal and waxing procedures. The main product line includes waxing kits, wax warmers, wax beads and accessories for professional and home use.

When the project was taken into SEO promotion, the website had almost no organic traffic and very limited search visibility.

Initial project state

• organic traffic — close to zero
• limited number of indexed pages
• no structured semantic core
• low search visibility

The primary goal of the SEO campaign was to increase organic visibility, expand the semantic coverage and generate stable search traffic for the online store.

Main SEO work performed

Semantic expansion

• collection of keyword database
• clustering of search queries
• expansion of semantic core
• distribution of keywords across landing pages

Site structure optimization

• creation of new product landing pages
• optimization of category structure
• SEO optimization of product pages
• improvement of internal linking

Link building strategy

• outreach link building
• crowd marketing
• gradual growth of referring domains

Paid traffic support

To accelerate growth and test commercial queries, PPC campaigns were launched alongside SEO promotion.

Search visibility growth

After implementing the SEO strategy the website began to gradually increase its positions in Google search results.

• significant growth of search impressions
• positions for commercial keywords entered TOP-10
• increased number of indexed pages

Keyword rankings

Example of keyword rankings in Google search results

Many targeted keywords reached high rankings in Google, including several positions in TOP-1 and TOP-3.

Results

• search impressions increased approximately 5x
• steady organic traffic growth
• significant expansion of semantic coverage
• improved keyword rankings

Conclusion

The Bella Verde project demonstrates how a properly built SEO strategy can grow an eCommerce website from almost zero search visibility to stable organic traffic.

Through semantic expansion, structural optimization and consistent link building the website significantly increased its presence in Google search results and began to attract targeted traffic.