SEO audit case study for the Andro-news website

Andro-news is a news website about electronics. The project underwent an SEO audit to assess its current status, identify growth barriers, and develop a clear strategy for further promotion.

What the audit showed

Purpose of the audit

The main task was to objectively assess the current state of the site, identify technical limitations, check the SEO database, analyze the structure, links, and content, and then formulate a clear plan for further promotion.

What was included in the audit

The audit covered the technical aspects of the website, its structure and internal linking, keyword research, metadata optimization, content, link strategy, analytics, monitoring, and future reporting.

• technical audit of the site and error detection
• evaluation of structure and internal links
• keyword and competitive analysis
• parsing headings, titles, and descriptions
• evaluation of the content and potential of new materials
• assessment of link mass and directions for its strengthening
• preparation of strategy and growth points

Key findings on the site

The audit assessed the site as technically sound: the structure and navigation were in good order, the content was unique, and security and functionality were without any obvious issues. However, the design appeared outdated, SEO optimization could be improved, and loading speed could be improved. It was also noted that the site's link profile differed from that of competitors and therefore needed to be systematically increased.

What can be shown in a case study?

Visual evidence, in addition to textual conclusions, is especially effective for audits. Therefore, sections below are provided for screenshots, where you can show traffic dynamics, link comparisons, country data, site speed, and a growth point table.

1. General overview of the project

Current traffic, countries, pages, engagement.

2. Technical condition and speed

Loading speed, critical and non-critical errors, indexing, and quality of the technical base.

3. Link mass and competitive gap

One of the key findings of the audit is that the link profile needs to be strengthened because it differs significantly from the competitive environment.

Growth points that were recorded

• strengthening link mass using white hat methods
• working with the most frequent keywords
• improving near-top positions to the TOP-10
• Improving the loading speed and overall UX of the site

Plan for further advancement

Following the audit, a plan for further work was formulated: prioritize either the most frequently searched queries or near-top positions with the potential to quickly reach the top 10, as well as scale content topics already in use by competitors.

Conclusion

The Andro-news case is a good example of an SEO audit conducted not for the sake of a formal list of comments, but for the sake of a practical growth plan. The site already had a decent website base, but the audit revealed where potential lies: in links, speed, improved SEO optimization, and expanding the topics that can actually drive traffic.