A case study on SEO promotion for a timber house construction website: Avantage

The Avantage Project is the website of a company specializing in wooden house construction. When it launched, the site received virtually no organic traffic and required comprehensive SEO optimization.

The main objective was to increase search traffic, improve the site's ranking for key commercial queries, and enhance the company's visibility in search engines.

Initial data of the project

• The site's theme is wooden house construction.
• organic traffic - up to 50 visitors per month
• limited budget for promotion
• lack of stable positions in search results

Despite a small budget, a strategy was developed to gradually increase search traffic with a focus on key commercial queries.

Main works on the project

SEO website optimization

• competitor analysis in the house construction niche
• collection and clustering of the semantic core
• website structure optimization
• page metadata optimization
• improving internal linking
• technical website optimization

Working with content

• preparing SEO technical specifications for a copywriter
• optimization of texts for key queries
• expansion of the service page structure

Working with link mass

• gradual increase in link mass
• formation of a natural anchor list
• posting thematic links

Key results of promotion

Even with a limited budget, the site showed steady growth in organic traffic, averaging over 20% per month .

• The keyword "construction of wooden houses" has reached the top of Google search results.
• organic traffic began to grow steadily
• the site's visibility in search results has increased

Domain transfer without traffic loss

During the process, the site was transferred to a new domain. The technical migration was completed correctly:

• 301 redirects are configured
• sitemaps have been updated
• indexing has been reconfigured
• links in search engines have been updated

Thanks to proper SEO domain migration, the site retained its rankings and organic traffic continued to grow.

Project analytics

Below is an example of website traffic statistics at the beginning of promotion.

Google Analytics website traffic data

Result

Website promotion for the construction company "Avantage" demonstrated that even with a small budget, it is possible to achieve sustainable growth in search traffic.

A comprehensive SEO strategy increased the site's visibility, brought key commercial queries to the top of search engine results, and ensured stable growth in organic traffic.